Are your sales and marketing efforts paying off?
Do you want to compare current conversion rates, page views, and visitors to your numbers from last year?
Are you on top of your Facebook Ads and Google Ads spending?
If you’re having trouble answering these types of questions, you’ve come to the right place.
In this article, we’ll show you how you can get your answers with a digital marketing dashboard.
A well designed digital marketing dashboard will help you make sure your marketing budget is being spent optimally and your digital marketing strategies and campaigns are paying off.
So, let’s get started.
- What is a digital marketing dashboard?
- Benefits of using a digital marketing dashboard
- How to create a digital marketing dashboard
- Top 10 KPIs you should track
- How to design the best digital marketing dashboard
- Let Data Factory build the perfect digital marketing dashboard for your business
What is a digital marketing dashboard?
A digital marketing dashboard is a visual display of your most important marketing metrics and key performance indicators (KPIs), all in one centralized location. The purpose of a marketing dashboard is to allow you to evaluate and understand how well your digital marketing activities are working and what needs to be improved.
Digital marketing dashboards are commonly used by digital marketing agencies, marketing and sales departments, and e-commerce businesses to track and analyze relevant digital marketing metrics and KPIs.
Benefits of using a digital marketing dashboard
Using a marketing dashboard to track, analyze, and present marketing metrics and KPIs is essential for any business. A centrally located place with your most important digital marketing metrics and KPIs helps determine strategy and tactics, and lets you steer your business in the right direction.
Let’s have a look at the 3 most important benefits of using a digital marketing dashboard:
- Consolidates all your data in one place
A marketing dashboard lets you combine all your digital marketing data, from numerous internal and external sources, into one dashboard. This allows you to add various data types to your dashboard, integrate it with your CRM to collect data on leads, and include data from your competitors.
- Provides visibility
Digital marketing dashboards visually display all your digital marketing metrics and KPIs you choose to track. This provides you with a quick overview of how your digital marketing efforts are paying off and an opportunity to make changes when needed.
Digital marketing dashboards can be built using real-time marketing data, allowing you a chance to spot trends and patterns as they are happening.
You are often faced with a situation where you have to manually enter data from various systems. Automation helps you save time, effort, and resources from manually entering data. Automation also brings you straight to analysis where you can draw valuable insights.
How to create a digital marketing dashboard
A great digital marketing dashboard should be able to answer the following question:
How are our digital marketing efforts performing?
Here are important things to consider when building a digital marketing dashboard:
- Know your audience
Always ask yourself who your audience is going to be and for what purpose? What do you want them to understand? When you answer these questions you’ll narrow the scope of your dashboard and be able to deliver a clear message to your audience. Build your marketing dashboard based on your audience.
- Use relevant data
With so much data to choose from, make sure you pick data that’s relevant to your audience and their objectives. In addition, dashboards can be automated allowing you to capture data in real-time. So, pick relevant, real-time data for your digital marketing dashboard.
- Make it easily accessible
It is essential to create a digital marketing dashboard that’s easily accessible. The longer it takes you to scan it, the poorer your data visualization layout is. All your relevant metrics and KPIs should be found within a few seconds.
Choose the best digital marketing visualizations
With so many different types of visualizations to choose from, like graphs, charts, tables, and maps, ensure you select the ones that best represent your digital marketing data.
Top 10 KPIs you should track
- Bounce rate
Bounce rate tracks the percentage of visitors to your website who leave and never make it to the second page.
- Click through rate (CTR)
CTR measures the percentage of people who see your ad and click on it.
- Revenue attributed to digital marketing
This KPI tracks digital marketing’s overall contribution to top-line revenue.
- Customer lifetime value (CLV)
CLV measures how much revenue you can reasonably expect to earn from a customer.
- Social media engagement
This KPI tracks KPIs such as impressions or reach, follower count, and traffic to your website from social media.
- Customer acquisition cost (CAC)
CAC measures how much money you’re spending each time you obtain a new client
- Conversion rates (CR)
Conversion rates let you know how many customers to your website make a desired action such as making a purchase, signing up for a newsletter, or scheduling a call.
- Customer retention rates (CRR)
This KPI measures how many customers you retain over a period of time.
- Cost per click (CPC)
CPC tracks how much of your advertising budget is spent every time a customer clicks on your ad.
Traffic measures how many new users visit your website in a given period of time and how they got to your website (through social media, organically, or through an ad).
How to design the best digital marketing dashboard
The best dashboards are clear, easy to understand, and user-friendly. Their goal is to display information through effective visualizations that will enable you to draw actionable insights, identify trends and patterns, and discover areas needed for improvement.
Keep the following list in mind next time you set out to build a digital marketing dashboard:
- Pick relevant KPIs
- Keep the design easy to follow
- Use good layout structure
- Choose the best visualizations
- Don’t overdress your dashboard with unnecessary elements
- Avoid too much color
- Avoid too much text
- Prioritize simplicity
- Use rounded numbers
- Stay consistent with labeling
- Optimize for multiple devices
- Use effective titles
Let Data Factory build the perfect digital marketing dashboard for your business
If you’re unsure how or where to get started at building the perfect digital marketing dashboard for your business, let Data Factory help you. Our team of data analysts has the skills and experience to help you build a beautiful and interactive digital marketing dashboard for your business.
We eliminate coding, design, and data visualization skills you need to create dashboards. This way, you are brought straight to analysis instead of spending countless hours and brainpower creating dashboards.
Contact us today and gain control over your digital marketing with a digital marketing dashboard.